What is ClickFunnels and How You Can Use It (2024)

If you’re involved in selling online, you’ve probably at least heard of ClickFunnels.

ClickFunnels has been around for a few years, and it has grown into one of the top-rated sales funnel builders available on the market.

With the simple yet powerful drag-and-drop builder, free resources, and active community, it’s no surprise that ClickFunnels is number one for building high-converting sales funnels and landing pages.

ClickFunnels is used by big names like Pawstruck and Cave Tools, as well as small businesses and entrepreneurs due to the impressive features this software has to offer.

In this article, I’ll help you figure out what ClickFunnels is and help you decide whether your online business needs this sales funnel builder or not.

Let’s get started.

 

What is ClickFunnels? 

ClickFunnels is an online marketing tool and sales funnel builder. It makes it easier for businesses and entrepreneurs to sell products online by automating and tying all the marketing processes together.

ClickFunnels was started back in 2014 by Russell Brunson and his team and has since flourished. They have turned ClickFunnels into one of the most famous names on the market and have more than 150,000 active users worldwide.

With ClickFunnels, you can build high-converting websites and landing pages, generate leads, make sales, grow your email list, and more.

ClickFunnels stands out for one main reason: it allows you to hold your visitor’s hands and take them step-by-step through your entire sales process.

Without a doubt, ClickFunnels is the best sales funnel builder for entrepreneurs, businesses, and store owners that want to build their online presence, generate leads and sell products.

 

How does ClickFunnels work?

ClickFunnels works in a very easy way – it allows you to build sales funnels quickly, which can be used to convert your visitors into leads and then customers.

If you’re a brand that cares about first impressions to drive sales, ClickFunnels takes care of you not only with plenty of sales funnel templates but also track how each page performs in your funnel.

One of the best things about ClickFunnels is that you don’t have to spend time learning any technical skills. It offers an intuitive drag-and-drop editor that enables anyone to create beautiful sales funnels and landing pages easily and quickly.

ClickFunnels is as easy to operate as any similar resource available :

• Simple to build a high-converting sales funnel that will help you generate high-quality leads.
• It allows you to easily track the conversion rate of your sales funnels
• It has a built-in email autoresponder that helps you to make more sales and build relationships with your audience
• Focused on making its users more money

Read my full ClickFunnels review here.

 

Who Can Use ClickFunnels?

Theoretically, any small business or business startup that needs to generate leads or sales would benefit from using ClickFunnels.

Here are some different ways to make money online using ClickFunnels.

• Ecommerce
• Freelance/Agency
• Coaching / consulting business owners
• Affiliate Marketing
• Network Marketing
• Book authors
• Small Business owners
• B2B businesses

The platform offers pre-built funnel templates for a variety of businesses, which you can use immediately or customize according to your needs.

 

Some key features of ClickFunnels

ClickFunnels comes with a variety of tools to take your site wherever it needs to go. Here are some of the most important features that make it easier to build successful online businesses:

 

Easy Drag-And-Drop Visual Editor

ClickFunnels does not require a pre-existent website or coding experience. It offers an intuitive drag-and-drop editor to create funnels that stand the test of time.

ClickFunnels gives you access to a variety of pre-built sales funnels. So you can quickly and easily change the look of your sales funnel according to your needs by dragging and dropping sections and columns of the page, and adding or removing sales elements like videos and CTA buttons.

This feature also allows you to duplicate pages and also save templates to be used again later.

 

A/B Split Testing

Split testing is so crucial when you’re building your online presence.

This feature will let you test your sales funnels according to different elements to determine which variation performs the best. Then you will understand how your elements perform and see how you can improve them.

So with just a few clicks, you can test your sales funnels to come up with the best strategy for your business.

The great news is that you don’t need to code anything!

 

Share funnel

The ClickFunnels Share Funnel is another cool feature that allows you to share your entire funnel with another ClickFunnels user to add to their own account. 

This is yet another feature that differentiates ClickFunnels from the rest.

 

SSL certification

SSL certificate is critical to many websites, such as e-commerce stores. With ClickFunnels, all of the sales funnels or landing pages that you create are secured with the SSL certificate so that the visitors don’t find a reason to bounce back.

 

Email AutoResponder

One of my favorite ClickFunnels features is their built-in email marketing tool (follow-up). It allows you to easily follow up with your prospects.

In fact, email follow-up is one of the most important parts of high-converting sales funnels.

It helps you to maximize the revenue from every lead, re-engage contacts, and build important relationships with your audience, without having to spend additional money on promoting your funnels.

However, the platform also works with third-party email service providers like ConvertKit, Zapier, Drip, Aweber, MailChimp, and more.

 

Membership Site

ClickFunnels goes as far as enabling you to create a membership site. It helps to create monthly recurring income.

The best part about them is that your membership site should be growing every month, meaning that your stable recurring income will grow every month too.

 

Website Hosting

Considering its features and integrations, ClickFunnels is an all-in-one marketing tool that can do more than just create sales funnels for you. ClickFunnels will host everything for you on the same server—there’s no need to seek out third-party hosting for your sales funnels.

As soon as you register, you will get a unique ClickFunnels subdomain. If you wanted, you could buy your domain from anywhere and then point it to your ClickFunnels account.

 

Payment gateways

You don’t have to worry about getting third-party payment gateways, as ClickFunnels makes it easy to integrate your preferred payment gateways.

Some of the payment gateways included in ClickFunnels’ long list of integrations include Stripe, Apple Pay, Android Pay, PayPal.

 

What Can ClickFunnels Not Do?

ClickFunnels is one of the most popular marketing platforms on the market today. All of its features work together to make ClickFunnels a stand-out all-in-one marketing platform.

But, like all platforms, there are still some limitations to what ClickFunnels can do.

Although the platform offers email marketing services, you’ll have to integrate with a third-party email software as email marketing is not included in the standard plan.

Despite its potential to play an important role in several businesses, this marketing funnel builder is not suitable for all businesses. If you want to create a very large or sophisticated website, ClickFunnels may not be the right platform for you. I’d recommend you to visit my top recommendation for the best landing page builders.

 

Summary

Do you need a way to build high-converting sales funnels and websites without needing to use multiple confusing tools for different things?

ClickFunnels is the tool for you, especially those who have an idea but not the technical expertise to get started.

It can help you scale your business and build great relationships with your customers by giving them a great experience. 

ClickFunnels provides all that you need to get started with an online business and also gives you training on how to use it properly and start making money.

Not every sales funnel builder out there gets specific with the tools they provide.

Get started with ClickFunnels 14-day free trial today and start building your sales funnel.