The 7 Best CRM Software for Small Businesses in 2025

Implementing a reliable CRM software can significantly enhance how you manage customer relationships and streamline your sales processes. However, choosing the right solution tailored to your business needs is crucial.

At Eagles Digital, we’ve tried several different CRM Software over the last 7 years for our various businesses. Through this extensive testing, we’ve gained valuable insights into the features and functionalities that truly matter for small businesses.

In this article, we will share the best CRM software for small businesses to help your business succeed.

Let’s get started!

What is the Best CRM Software?

Here are the 7 best CRM software to consider this year. Each one offers a wide range of features suitable for businesses of all sizes.

1. Salesforce — Best Overall

Salesforce is probably the most popular CRM software in the world. Whether your business size or industry, SalesForce has everything your business could ever need.

Salesforce is known for excellent advanced marketing automation, project management tools that enhance productivity and sell smarter and grow your business faster from anywhere.

The CRM platform is so versatile because you can modify almost every element to build a complete CRM solution that matches your business.

With Salesforce CRM, it’s easier than ever to automate and manages the customer life cycle of your organization or institution in a way that is simple and effective. Salesforce is straightforward and flexible.

Salesforce is also customizable and integrates easily with third-party apps and business tools, depending on how your team prefers to communicate.

Key Features:

• Built-in project management features that enhance productivity
• Salesforce integrates easily and automatically with third-party apps and business tools.
• Mobile apps are available for Android and iOS devices.
• Email Marketing
• Salesforce Analytics allows you to understand employee and customer interactions, anticipate opportunities you might have missed and improve decision-making.
• Contact management helps you store and organize contacts, manage deals and schedule tasks, organize the sales process, and much more.
• Lead management tools include marketing campaign management, lead capture, lead nurturing, sales automation, lead distribution and lead tracking.

Pricing:

Their prices are presented as per month and per user, but the only option is to be billed annually.
They offer many different product services depending on your company specifications and size or industry. However, the minimal subscription cost is $25 per user per month, and the most expensive plan cost is $1,250 per user per month.
You can also get in touch with Salesforce to build a perfect CRM solution customized to match your business needs.

Get started with Salesforce.

2. Zoho CRM — Best CRM for Small Business

Zoho CRM is a robust customer relationship management platform for small to mid-sized businesses. It is a set of essential software tools that help businesses manage their sales effectively and build meaningful customer relationships.

Zoho CRM offers all the necessary tools to excel at building relationships, getting more leads and nurturing them into sales. It offers sales and marketing automation tools with helpdesk, analytics and customer support functions.

A key part of good CMR software is Customer retention, which corresponds to the measurement of how many customers remain loyal to your company over time. Zoho CRM has built a solid suite of tools specifically designed for customer service that keep customers happy, leading to more referrals, and better conversion rates.

Zoho CRM also ingrates well with most of the best business applications for marketing, collaboration, telephony, messaging, customer support, and more.

Key Features:

• Remote work —keep in touch with prospects and leads while working remotely.
• Online and offline blueprint business management.
• Track how much your business is progressing with Zoho analytics. You can then use those business insights to take action and grow.
• Zoho CRM’s AI-powered sales assistant, can predict leads and deals, detect anomalies, automate tasks, and more.
• You can use various features to customize your CRM to fit your business.
• Mass email capabilities.

Pricing:

Zoho CRM is one of the most reliable CMR software at an affordable prices.

• Standard: $14 per month
• Professional: $23 per month
• Enterprise: $40 per month
• Ultimate: $52 per month

The software also offers a fully-featured free edition, which can support up to 3 users.

Get started with Zoho CRM

3. Monday.com — Best for Project Management

Monday.com is another powerful CRM software that helps teams of all sizes make business decisions with confidence. They offer a wide range of tools that help businesses to plan, prioritize, manage, and execute their work more effectively.

Monday.com CRM is fully customizable and extendable according to your business needs. Whether you’re managing a small team or organizations with complex workflows, Monday.com has a template to accommodate your needs.

Monday.com supports the most commonly used apps and tools that you need to maximize the functionality of your CRM platform and simplify workflows.

This platform is perfect for those businesses that want to optimize their team processes and ensure their customers are happy with the service provided.

Key Features:

• Fully customizable and extendable to track all aspects of the sales process.
• The platform helps you to keep track of your pipelines, targets, and team performance
• Great for companies that want actionable and insightful reporting information.
• You can access monday.com from your smartphone (Android and iOS).
• Prioritized customer support.
•  Monday.com CRM facilitates integration with several business tools and third-party applications.

Pricing:

Monday.com offers a wide range of pricing plans with tons of features at an affordable price:

• Individual: $0 free forever
• Basic: $8 per seat per month
• Standard: $10 per seat per month
• Pro: $16 per member per month
• Enterprise: You will need to contact them for a custom plan.

Get started with Monday.com

4. HubSpot CRM — Best Free CRM Software

HubSpot is a powerful multipurpose CRM built to help you easily streamline your customer relationship management process. It makes it easy to track and nurture leads and analyze business metrics.

The best part about using HubSpot’s CRM platform is that it gives you a strong level of insight into your sales pipeline. Then you can use those insights to track team performance and optimize your next strategy.

HubSpot marketing suite can create a game-changing shift in your business, as it offers powerful insights, personalization, and testing opportunities that ultimately lead to growing your business.

In addition, the software comes with a free version that’s capable of powering your customer support, sales, and marketing with some standout features like reporting dashboard, live chat, pipeline management, meeting scheduling, and email tracking.

Key Features:

• Their free version includes a robust set of features — that works incredibly well for small and medium-sized businesses.
• Simple and easy-to-use interface.
• HubSpot CRM offers a great live chat system with various features.
• It also includes an excellent customer management tool to better support your customers with tools.

Pricing:

• Starter: $45/month
• Professional: $450/month
• Enterprise: $1200/month

Sign up for a free plan today to get started growing with HubSpot. 

5. EngageBay — Best CRM Solution for Startups

EngageBay is another powerful and affordable all-in-one marketing and sales CRM. It comes with plenty of features and tools, which allow businesses to manage and track all activities across customers, leads and deals as they proceed through pipelines.

On top of that, EngageBay enables users to use Zapier to connect the platform with several third-party apps such as Salesforce, MailChimp, Intercom, Hubspot and more.

Key Features:

• Marketing Automation – It helps you make better relationships while saving time and nurturing your audience with automation tools.
• Contact Management – It Allows you easily manage contacts, deals, & tasks.
• Email Marketing – Customized, scheduled, trackable email campaigns with features like A/B testing, auto-responders, email sequence and more. EngageBay offers hundreds of effective email marketing templates for any business.
• Project Management – Effectively plan, manage and track all projects and tasks on the same platform.
• Free sales CRM, Live chat and Helpdesk software for small businesses.
• Easy-to-use and intuitive landing page builder for a high conversion rate.

Pricing:

The paid plans start from $11.04 and range up to $67.99 per user per month, based on features. All their plans offer a nearly 15% discount with bi-annual payments. You can also pay annually or monthly.
They also offer a free plan, which is helpful for a team of up to 15 members.

Get started with EngageBay

6. Pipedrive

Pipedrive is an exceptional CRM solution designed to streamline your sales process and boost productivity.

The award-winning CRM makes it incredibly easy to manage your sales pipeline, track deals, and visualize your entire sales workflow.

With Pipedrive, you can create custom sales pipelines that adapt to your specific business needs, allowing you to work exactly how you want to.

The visual interface provides a clear, intuitive way to manage leads, track communications, and move deals through various stages of your sales process.

Pipedrive also automates tasks like follow-up reminders and alerts, so your sales team can focus on closing deals.

Key Features:

• Automated lead capture ensures that no potential opportunity is missed.
• Custom pipeline creation lets you design a workflow that matches your unique sales process.
• Activity management helps your team stay on top of important tasks and follow-ups.
• Advanced reporting and analytics provide deep insights into your sales performance.
• Goal tracking lets you set and monitor team and individual sales targets.
• Email integration allows seamless communication tracking and lead management.

Pricing:

Pipedrive offers these plans and pricing:

• Essential: $14/user/month
• Advanced: $34/user/month
• Professional: $49/user/month
• Power: $64/user/month
• Enterprise: $99/user/month

There is also a 14-day free trial to get started.

7. Freshsales (by Freshworks)

Freshsales is a powerful CRM platform built to improve your sales team’s performance.

The software provides a comprehensive solution for managing customer relationships, tracking interactions, and closing deals more efficiently.

Freshsales stands out with its AI-powered insights, helping sales teams make data-driven decisions and focus on the most promising opportunities.

Plus It seamlessly integrates with other Freshworks products making it a solid choice for scaling operations.

Key Features:

• AI-powered lead scoring helps you prioritize your most valuable potential customers.
• Built-in phone and email communication tools streamline customer interactions.
•  A 360-degree view of your customer’s information to provide an excellent service.
• Workflow automation reduces manual tasks and increases team productivity.
• Integrated calendar and meeting scheduling to simplify communication with your prospects.

Pricing:

There are three pricing plans on offer:

• Growth: $9/user/month
• Pro: $39/user/month
• Enterprise: $59/user/month

Freshsales also offers a 21-day free trial to get started

What Are CRM Systems for Small Businesses?

Imagine trying to remember every single customer interaction, sales lead, and business opportunity without any help. That’s where CRM systems come in—they’re a game-changer for small businesses.

A Customer Relationship Management (CRM) system is essentially a digital hub that helps small businesses track, manage, and optimize all customer interactions and relationships.

For small business owners, a CRM is your secret weapon for growth. It helps you:

Centralize Customer Information

No more scattered spreadsheets or lost sticky notes. A CRM keeps all your customer details in one place, making it easy to track communication history, analyze purchase patterns, and identify potential opportunities.

Streamline Sales Processes

CRMs make it easier for small businesses to turn potential leads into loyal customers.

By tracking leads, managing pipelines, and automating follow-ups, CRMs help small businesses convert more prospects into paying customers.

Many small businesses experience noticeable growth in their conversion rates simply by streamlining their processes with a CRM.

Improve Customer Service

CRM tools help you get quick access to customer history, which means you can provide personalized, faster support. When a customer calls, you’ll have their entire interaction history at your fingertips.

Additionally, popular CRM tools for small businesses often include features like contact management, sales pipelines, and integration with other tools.

Automate Repetitive Tasks

One of the biggest advantages of using a CRM for small businesses is its ability to automate repetitive tasks.

You can easily follow-up emails, schedule, and automate basic communication, freeing up your time to focus on what matters most – growing your business.

Which is The Best CRM software for your Small Business?

Having the right CRM software can save your team multiple hours each week. It helps you effectively manage your business workflow and build better customer relationships.

After testing and researching dozens of different options based on their features, cost, and integrations, we are confident with our top choices for the best CRM software.

Our top recommendations are Salesforce and Zoho CRM. They are feature-rich, reliable, easy to set up and cater to businesses of all sizes.

Need something that’s more suited to support your sales teams’ efforts? Look at Monday.com for a Project Management platform that allows you to customize your workflows to track all the aspects of the sales process.

However, if you’re looking for an easy-to-use CRM solution that includes sales engagement and marketing automation tools, HubSpot might be a better option. Plus, you can start on the limited free forever plan before making a purchase.