10 Most Popular Pinterest Categories for 2025

Every time I open Pinterest, I’m surprised by how much it has changed since I first used it in 2015 to save recipes. What used to be a fun place for ideas is now a powerful tool for marketing—and smart business owners are paying attention.

Here’s a crazy fact: Pinterest now has over 570 million active users every month. That’s a huge group of people who could find and love your content or products.

I’ve spent a lot of time studying Pinterest trends for my clients (and yes, I’ve gone down more Pinterest rabbit holes than I can count). From that research, I found the 10 categories that are taking off on Pinterest in 2025.

If you want to grow your business, get more blog visitors, or see what people are searching for this year, this guide will help. Let’s look at the categories that are getting billions of views right now.

What Are the Most Popular Pinterest Categories?

Here are the best Pinterest categories to consider.

1. Art

If there’s one category that consistently remains at the top of Pinterest’s popularity charts, it’s Art. With an incredible 91% audience engagement rate, this category continues to captivate Pinterest users with its endless visual inspiration.

When I first started posting my watercolor sketches last year, I was nervous about putting my amateur work out there. To my shock, those authentic, imperfect paintings received more saves and clicks than almost anything else I’ve ever created.

The most popular subcategories include:

• Photography
• Drawing
• Illustration
• Digital Art

Art connects with everyone. It doesn’t matter what language you speak or where you live. Visual content like this speaks to all kinds of people. That’s why it works so well on Pinterest.

Even if you don’t think of yourself as an artist, adding creative or artistic touches to your pins, such as better photo composition or unique visuals, can help you reach more people and get better results.

2. DIY

DIY (Do-It-Yourself) is one of the most popular categories on Pinterest, capturing 88% of the audience in 2025. This shows that Pinterest users don’t just look for ideas—they actually want to try them.

Some of the top DIY subcategories are:

• Upcycled furniture
• Home improvement projects
• Handmade gifts
• Budget-friendly makeovers

What makes DIY so powerful is that it blends inspiration with action. People on Pinterest love to see beautiful results, but they also want clear, simple steps to follow.

If you plan to create DIY content, focus on breaking projects into small, doable steps. Use progress photos to show real results—especially the “in-between” stages. These kinds of pins often perform better than polished final photos because they feel more honest and helpful.

3. Entertainment

Entertainment has surged to become one of Pinterest’s most engaging categories, capturing 83% of the platform’s audience in 2025.

Many people think Pinterest is only for recipes or home decor, but entertainment content gets a lot of attention too. It includes fun ideas people can enjoy alone or with others—like party themes, movie lists, or funny memes.

The top subcategories are:

• Humour
• Celebrities
• Movies
• Party themes

Entertainment works well on Pinterest because users want fun and creative ways to relax, laugh, and spend time with family and friends.

Tutorials that show how to set up a themed party or movie night do especially well. Collections like “Top 10 thrillers to watch this year” or “Game night must-haves” also grab attention and get shared often.

If you create content in this space, focus on helping people enjoy their free time and make great memories.

4. Home Decor

Home decor is one of the most popular topics on Pinterest, with around 80% of users engaging with this type of content. It’s a strong and growing category with huge potential for creators.

People come to Pinterest to find inspiration for decorating their homes—whether it’s styling a small apartment or doing a full makeover.

The most engaging subtopics right now include:

• Wall decor
• Room styling
• Home accessories
• Decor styles

Pins that show simple, affordable makeovers tend to get more attention than those featuring luxury interiors. For example, a pin about refreshing a bathroom for under $100 usually performs better than high-end, magazine-style content.

What really works in this category is content that bridges inspiration and implementation—showing beautiful spaces alongside practical guidance for achieving similar results.

5. Women’s Fashion

Fashion has always been a Pinterest powerhouse, and right now, Women’s Fashion specifically engages 79% of Pinterest’s audience with its blend of inspiration and practical styling advice.

Top-performing subcategories include:

• Capsule wardrobes
• Seasonal styling
• Accessory pairings
• Body-inclusive fashion

The most successful content in this category goes beyond just showcasing pretty clothes—it helps users solve real fashion challenges.

For example, pins like “One dress, seven ways to wear it” tend to perform better than single outfit posts because they provide useful ideas and versatility.

I’ve also found that pins showing real bodies and authentic styling resonate more than perfectly curated fashion shoots. The authenticity factor has become increasingly important as fashion content on Pinterest continues to evolve.

6. Food and Recipes

Food content remains a Pinterest staple this year, with the category engaging 75% of users who come looking for everything from quick weeknight meals to elaborate celebration menus.

This category is a favorite on Pinterest, bringing people together through delicious ideas, step-by-step tutorials, and mouthwatering inspiration
Popular subcategories include:

• Quick meals
• Healthy recipes
• Baking projects
• Food presentation

What works best in this category is content that combines visual appeal with practical value. Step-by-step photo sequences perform particularly well, especially when they highlight potential pitfalls or special techniques.

I’ve noticed that pins featuring realistic food preparation generate more saves and tries than overly styled, perfect-looking food content.

7. Beauty

The Beauty category continues to thrive on Pinterest in 2025, capturing 70% of the platform’s audience with content that spans from everyday routines to special occasion transformations.

This category isn’t just about trends—it’s about real routines, helpful advice, and inspiration anyone can try at home.

Top subcategories include:

• Skincare routines
• Hair styling
• Natural beauty products
• Makeup tutorials

What’s interesting about beauty content is the shift toward authenticity and personalization. Tutorial pins that address specific concerns or scenarios (like “Makeup for glasses wearers” or “Skincare for dry climate dwellers”) consistently outperform generic beauty content.

If you enjoy trying out beauty routines or sharing honest tips, the Beauty category is a great way to grow your presence on Pinterest this year.

8. Health and Fitness

Health and Fitness continues to be one of the most popular Pinterest categories, attracting 72% of users in 2025. This category thrives because it focuses on realistic, sustainable wellness instead of extreme diets or intense workout plans.

Top subcategories include:

• Home workouts
• Mental wellness practices
• Balanced nutrition
• Active recovery

What makes this content so effective is its focus on practical, everyday solutions. Pins that offer short home workouts, simple meal prep ideas, or quick mindfulness routines tend to perform well because they fit easily into busy lifestyles.

Pinterest users are looking for tips they can actually use—whether it’s a 10-minute stretch routine or a calming breathing exercise. The most engaging health and fitness pins are clear, supportive, and adaptable to different needs and fitness levels.

Looking to start your own fitness blog? Check out my 321+ Best Fitness Blog Names for ideas to kick things off.

Final Thoughts

Pinterest has transformed dramatically over the years, evolving from a simple visual bookmarking tool to a sophisticated discovery platform that shapes consumer trends and drives purchasing decisions.

By focusing your content strategy on these top 10 categories for this year, you’re positioning yourself where user attention is most concentrated.

I’ve seen firsthand how aligning with these trending categories can transform your Pinterest performance and drive meaningful results for your business or blog.

Remember that Pinterest success isn’t just about jumping on trends—it’s about finding the intersection between these popular categories and your unique value proposition. When you can authentically connect your offerings to what Pinterest users are actively seeking, magic happens.