AWeber Review 2025: Features, Pros and Cons

Founded in 1998, AWeber has been helping businesses of all sizes connect with their audience through email marketing.

With reliable uptime, exceptional customer support, stunning templates, insightful analytics, and powerful automation features, AWeber is the ideal choice for small business owners looking to boost their email marketing efforts.

After spending 12 months testing AWeber with three different businesses and sending over 600,000 emails, I’m ready to share an honest AWeber review. I’ve experienced both the good and the bad of this popular email marketing platform.

Let’s get into it.

Why This Review Matters

Before we get started, let me be transparent: I’ve used pretty much every popular email marketing tool out there. I’ve managed campaigns for small bloggers and seven-figure e-commerce stores.

When I started testing AWeber, I was specifically looking to answer questions for small to medium-sized businesses wanting reliable email marketing without overwhelming complexity.

What is AWeber?

AWeber is one of the most popular email marketing platforms known for its user-friendly interface and is a good option for businesses of all sizes, especially those new to email marketing.

It allows you to easily manage email lists, and create and send newsletters and email campaigns.

AWeber also allows you to set up automated email sequences triggered by specific actions, such as signups, product purchases, cart abandonment, and more.

And not just sending email campaigns, they also help you track key metrics like open rates, click-through rates and unsubscribes to measure the performance of your email campaigns and make data-driven decisions.

Who Should Use AWeber?

AWeber is an excellent choice for small businesses, bloggers, and entrepreneurs who want reliable email marketing with good deliverability rates.

Small business owners, you’ll love AWeber if you’ve been struggling to figure out complex email platforms. The interface is straightforward, and their deliverability rates are consistently solid.

AWeber is also a good choice for e-commerce store owners who are starting with email marketing for the first time. I especially love how you can track sales directly from your emails – it’s super satisfying watching those conversion numbers go up.

Key Features of AWeber:

AWeber offers great features and a reliable platform to create a successful email marketing campaign. Here are some of its key features:

AWeber List Building and Management

One of the benefits of using AWeber for your email marketing is its ability to build and manage lists.

AWeber provides an intuitive interface, making it easy for beginners to create high-converting opt-in forms, manage subscriber lists, and launch email marketing campaigns.

Their segmentation tools make it easy to reach the right audience based on subscriber demographics, interests, or past interactions. This enables you to keep your emails relevant by sending targeted and personalized email campaigns.

You can identify and remove inactive subscribers or invalid email addresses from your list, maintaining a clean and valid email list and improving deliverability rates.

On top of that, You can easily integrate AWeber with popular website builders and marketing tools, simplifying the process of adding opt-in forms and collecting leads.

AWeber Automation Workflows

Aweber’s automation workflows allow you to automate your email campaigns based on user behaviour and other triggers, which can save time and improve efficiency.

While some competitors overwhelm you with complexity, AWeber’s automation builder focuses on the essential sequences most businesses need.

The campaign builder uses a visual flow chart style that makes it easy to understand how your automation will work.

While it may not have every advanced feature of enterprise-level solutions, it effectively manages the core automated sequences that deliver results for most businesses.

On top of that, the solution also helps users track workflow status in real-time, and then make adjustments to their campaigns based on customer behaviours.

AWeber Integrations

AWeber integrates smoothly with over 850 popular tools and services, making it easy to connect with the tools you’re already using—whether WordPress, Shopify, PayPal, or other business apps.

These strong integration capabilities let you customize and automate your email marketing to fit right in with your current business tools. You can streamline workflows and easily engage customers, all with minimal effort.

I find it especially helpful for setting up automated email sequences triggered by actions in other platforms, keeping everything connected and streamlined.

AWeber Landing Pages

AWeber offers an intuitive landing page builder that keeps things simple and clean.

With AWeber, you don’t need to deal with the technical stuff like SSL certification, encryption, and often coding. AWeber landing page feature takes care of all that for you right on their platform.

The landing page builder lets you quickly create stunning landing pages optimized for conversion in minutes.

Plus, You get access to mobile-responsive templates, customizable forms, and even the ability to use your own domain name. Those templates are ideal for users who want to create beautiful landing pages but don’t have the design skills to do so themselves.

What really makes it stand out is its seamless integration with AWeber’s email marketing features. Leads captured on your landing pages go straight into your email lists, making it easy to generate and nurture leads in one smooth process.

That said, AWeber’s landing page builder might not be the best fit for everyone. If you need a landing page builder with advanced features, check out our post on the best landing page builders.

AWeber Customer Support

They offer unmatched customer support with live chat, email, and phone calls. Their support team is super knowledgeable, responsive, and available to help you with any issues.

AWeber also has a vast knowledge base with articles and videos that can help you learn more about how to use the platform.

With these tools and top-notch customer service on your side, running your business at scale becomes much easier and more efficient.

If you’re tired of incompetent services and want to work with one of the industry’s best customer support teams, I recommend you check out AWeber.

AWeber Mobile App

The AWeber mobile app lets you monitor your email performance and subscriber activity from anywhere. While I wouldn’t use it to design complex campaigns, it’s perfect for checking stats or sending quick broadcasts when you’re away from your desk.

Plus, you can add new subscribers, and manage lists directly from your mobile device.

AWeber: The Pros and Cons

Here are some advantages and disadvantages to consider before investing in AWeber:

Pros

• AWeber’s strong deliverability ensures that your emails reach your subscribers’ inboxes.
• Its intuitive interface makes navigating and creating emails simple for anyone.
• Their responsive support team stands ready to resolve any problem 24/7.
• AWeber consistently provides reliable performance, ensuring your campaigns run smoothly without interruptions.
• They offer a variety of customizable email templates to match your brand image.
• The platform seamlessly integrates with a variety of tools, which can be extremely useful for small businesses.

Cons

• The A/B testing features cover basics but lack more detailed options.
• Advanced automation options are limited for users needing complex workflows.

AWeber Pricing:

With AWeber’s free plan, you can explore all the key features without any commitment.

When you’re ready to upgrade, AWeber offers three different pricing plans to choose from as follows:

• Lite: $12.5/month
• Plus: $20/month
• Unlimited: $899/month

Try AWeber for free. 

AWeber Review – FAQ

Is AWeber Worth It?

AWeber offers a variety of features to help you create and manage effective email campaigns without coding or advanced email knowledge. Whether you’re a beginner or an experienced user, these features can align with your specific marketing goals and requirements.

They also offer a free version which comes with enough features to make it easy for anyone to get started with their email marketing immediately.

Is AWeber a website builder?

No, AWeber is not primarily a website builder. AWeber is an email marketing platform that specializes in helping businesses create and manage email marketing campaigns.

However, It offers a comprehensive landing page builder that allows users to create high-converting landing pages to grow their audience and make more sales.

If you are looking for a website builder to create and design your website, I highly recommend you check out my post about the best landing page builders to grow your online business.

What happens if I need help?

This is one of the areas where AWeber really shines, in my opinion. Their support team is available 24/7 via chat, email, and phone.

They’ve also got a pretty comprehensive knowledge base if you prefer to do things yourself.

Final Thoughts

After 12 months of intensive testing, I give AWeber an overall rating of 8.5/10. It’s a solid, reliable email marketing platform that delivers on its promises. While it may not be the most advanced, It’s a great balance of ease of use, useful features, and reliability.

The platform is particularly strong in:

• Email deliverability
• Ease of use
• Customer support
• Template variety

For small to medium-sized businesses looking for a reliable email marketing platform, AWeber represents a solid choice. The pricing, while not the lowest, is justified by the platform’s reliability and feature set.

Remember, success with any email marketing platform depends on how well you use it. AWeber provides all the essential tools – it’s up to you to implement them effectively for your specific needs.

I hope this AWeber review helped you decide whether it’s the right email marketing tool for you. You can also check out our reviews on Moosend and Cakemail.